With technology moving forward apace, and in a state of constant flux, it's not surprising that many people consider Print Advertising a thing of the past. But Print is still going strong, and by dismissing it as a relic of simpler times, you may be doing your business a disservice.

It seems like every time something new emerges in the world of communications, everyone assumes that previous methods and technologies are obsolete.

But, much like radio and over-the-air broadcast, there is still very much a place for print advertising in the increasingly flashy, high-tech world we live in.

The fact is, that though digital advertising, is cheaper, more flexible, and easier to track than print, print has some undeniable advantages.

In this seminar, you'll learn about...

• The advantages of print media over digital
• How and why print media persists, despite the odds
• How to use print to make a truly personal connection with your customers
• The trustworthiness of the printed page
• How to use print advertising to build your brand in our digital age

This seminar is hosted by Matt Miller, our Market Researcher here at Target. You can learn more about Matt here.